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BA (Hons) Advertising & Digital Marketing (with Foundation Year)

Study mode: Full-time
Length: 4 years
Distance learning: Not available
Placement year: Optional
Year abroad: Not available
Foundation year: Compulsory

National Student Survey (NSS)

82%
"Overall, I am satisfied with the quality of the course."
Data from 65 students (62% of those asked)
Course
The course is intellectually stimulating
My course has challenged me to achieve my best work
My course has provided me with opportunities to explore ideas or concepts in depth
My course has provided me with opportunities to bring information and ideas together from different topics
My course has provided me with opportunities to apply what I have learnt
The course is well organized and running smoothly
The timetable works efficiently for me
Any changes in the course or teaching have been communicated effectively
Support
I have been able to contact staff when I needed to
I have received sufficient advice and guidance in relation to my course
Good advice was available when I needed to make study choices on my course
The IT resources and facilities provided have supported my learning well
The library resources (e.g. books, online services and learning spaces) have supported my learning well
I have been able to access course-specific resources (e.g. equipment, facilities, software, collections) when I needed to
Assessments
The criteria used in marking have been clear in advance
Marking and assessment has been fair
Feedback on my work has been timely
I have received helpful comments on my work
Community
I feel part of a community of staff and students
I have had the right opportunities to work with other students as part of my course
I have had the right opportunities to provide feedback on my course.
Staff value students' views and opinions about the course.
It is clear how students' feedback on the course has been acted on.
The students' union (association or guild) effectively represents students' academic interests.
Staff
Staff are good at explaining things
Staff have made the subject interesting

Qualification types

Data from 155 students
A-levels, Advanced Highers or similar
79%
Degree or higher qualification
10%
Different higher education qualification
6%
International baccalaureate
0%
Completed Access course
2%
Foundation course
0%
No / unknown prior qualifications
1%
Other
3%

UCAS Tariff points

Data from 95 students

More than 240
0%
224 – 239
0%
208 – 223
1%
192 – 207
1%
176 – 191
0%
160 – 175
7%
144 – 159
10%
128 – 143
16%
112 – 127
15%
96 – 111
21%
80 – 95
10%
64 – 79
8%
48 – 63
7%
Less than 48
4%

A year on the course

88%
"of students are still on the course or have completed"
Data from 110 students
Are still studying
74%
Are taking a break from their studies
1%
Have completed their studies
14%
Have left with a lower qualification
3%
Have left without a qualification
8%

Professional accreditation

Recognised by the Chartered Institute of Public Relations (CIPR). Find out more

Earnings after the course

Average earnings for all full-time Marketing courses

For graduates from University of Northampton, the

After 15 months
£23,000

Range: £21,000 — £24,000

Data from 10 people (60% of those asked)

After 3 years
£23,500

Range: £18,000 — £27,000

Data from 140 people

After 5 years
£27,500

Range: £21,500 — £33,000

Data from 140 people

What graduates are doing 15 months after the course

75%
"of the students go on to work and / or study"
Data from 35 students (60% of those asked)
Now working
70%
Doing further study
0%
Working and studying
5%
Unemployed – previously working or studying
15%
Unemployed – not employed since graduation
5%
Other
5%

Occupation types 15 months after the course

55%
"of graduates are employed in highly skilled work."
Data from 25 students (60% of those asked)
55% In highly skilled work
40%
Business and public service associate professionals
5%
Business, Research and Administrative Professionals
5%
Design occupations
5%
Sports and fitness occupations
0%
Managers, directors and senior officials
40% In other work
15%
Sales occupations
10%
Customer service occupations
5%
Elementary occupations
5%
Leisure, travel and related personal service occupations
5%
Administrative occupations
5% In unknown work
5%
Employed after finishing the course but employment type is not known

Perception of work after graduating

80%
"of graduates find their current work meaningful."
Data from 15 students (60% of those asked)
Usefulness I am utilising what I learnt during my studies in my current work.
Meaningfulness My current work is meaningful.
Future My current work fits with my future plans.